Currently I lead portfolio-level creative strategy across an acclaimed group of New York institutions while also launching a new Brooklyn concept. I work closely with founders and executive teams to clarify vision and turn it into cohesive brand direction, from visual identity and storefront design to positioning and guest experience.

My background ranges from award-winning portfolios and CPG initiatives to small independent operations and one off campaigns. I’m drawn to work that demands both imagination and structure, where strategy meets craft and ideas take tangible form. I believe strong brands are lived experiences, not just visual assets.